ALLYSON ORTEGA TOY
Hi there! I'm Allyson, a values-driven creative technology leader with over 12 years of experience across the US and Asia. Get to know my story below!
I started my career in the music business where I got to navigate the industry’s shift to digital, be a pioneer in the onset of social media and creator tools and platforms, and sit at the forefront of influencer marketing in its earliest days.
In the late 2010’s, I spent two years working in Shanghai representing artists and falling in love with China’s dynamic online communities, particularly in gaming and social e-commerce.
In early 2020, I joined Twitch as one of its first music industry hires to lead expansion efforts into music and non-gaming sectors. I spearheaded the organization’s first-ever music deals and scaled creator programs for emerging entertainment verticals (podcasting, lifestyle, fashion, etc.)
I also led Twitch’s Asian ERG through times of unprecedented anti-Asian hate, advocating for internal and external action with Twitch executives, building cross-cultural coalitions, and recruiting and managing a committee leadership team that significantly increased internal DEI data transparency.
Outside of work, I am a passionate advocate for the AAPI community. I have DJ’ed for 17 years in over seven countries, am a board member of Women’s Audio Mission, an avid chef, cultural explorer, and dedicated language learner speaking Spanish, French, and Mandarin! 如果有兴趣, veuillez continuer à lire. ¡Gracias!
WHERE I’VE WORKED
MY EXPERTISE
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MARKETING & PROGRAMS
CONTENT
events & culture
music
djing & curation
PRESS MENTIONS & APPEARANCES
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